About us

For more than two decades, from the heart of Zaječar, „Milenijum“ brings colors, play and knowledge into the lives of children and families throughout Serbia and the region. From humble beginnings with three employees, we have grown into a recognizable name in the world of toys, school supplies and stationery - with more than 5,000 carefully selected products and a team of over 100 dedicated people.

Our range of products is diverse - from educational and creative toys that stimulate the imagination, to school supplies that inspire little ones to learn with a smile, and all the way to office supplies. The Milla and Milla Toys brand was born from the desire to create quality, safe and affordable products that accompany a child from the first drawings to school success.

Cooperation with proven manufacturers from Europe and the world and direct procurement allow us to provide the best price-quality ratio. Our products arrive from Poland, the Czech Republic, Turkey, Spain, Italy, Israel, Malaysia, Vietnam, China, Macedonia, Belarus, Germany, the Netherlands and Greece, and we are also present on the markets of seven European countries.

Today „Milenijum“ has a network of 20 stores throughout Serbia and a representative office in Belgrade. Our locations are not just sales points – they are spaces of inspiration, play and knowledge.

You can find „Milenijum“ stores in Belgrade, Smederevo, Paraćin, Bor, Kraljevo, Zaječar, Subotica and Jagodina.

Mission, vision, goals

Over the years, we have built a name that parents recognize and trust. Our mission remains the same - that every child has safe, creative and quality products that will accompany him in learning, playing and growing up.

Our mission is to provide every child with a carefree, joyful and stimulating childhood and to be an ally to every parent who understands, supports and facilitates the path of their children's growth. We exist to support the big dreams of little people and the strength of those who lead them through life. We help children to learn and grow through play, and parents to make quality decisions.

We are more than toys. A smart choice for joy, development and a carefree childhood. We work every day knowing that we don't just make toys, we create smiles, support, security and the foundations of a happy childhood. And it's worth every effort. Because we know that love is what grows together with play.